Our Story

Our Story

Ethnic Andaz is an amalgamation of skill and love for all things pretty. The ultimate definition of homegrown, every piece is crafted in India and we are proud to be able to call it a fully desi brand. With quality being one of our most appreciated details, all our designs are on a bed of brass with high-grade gold/silver polish in which certain pieces are polished with 18K/22K gold to elevate the pieces with nuance. Our artisans put a lot of time and effort to perfect every design and piece, hence what one receives as a result of pure love, care, and hard work.


Vidhi and Nidhi, two business and creative savvy women started Ethnic Andaz with one maxim, to bring out the most eclectic designs that resonate with diverse personalities and the latest trends. The idea evolved during their post-grad days, which led to the inception of the brand. What was just a digital store back in 2015, became a fully-fledged brand in 2019. Since then, the two have devoted themselves to Ethnic Andaz and helping you ‘Find Your Bling’.

Drawing inspiration from various elements and everyday visuals, all our designs are curated by some of the great artists at our headquarters in Mumbai. Something on paper is then transformed into beautiful pieces in our manufacturing unit based in Jaipur and Kolkata, two of the most creative savvy cities in the country. A beautiful process to witness but an even beautiful piece of jewellery to don.

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Find The Right Bling

The power of bling is often underestimated. The right kind of jewellery can always accentuate your ensemble and hence finding you the right piece of bling is Ethnic Andaz’s core ethos. 

We are a creatively curated jewellery brand that focuses on bringing only the best to you.

Over the years our designs have not only spread bling to our EA Clan but also been donned by celebrities likes Mahira Sharma (Big Boss 13 Fame), Rubina Dilaik (Big Boss 14 Winner), Elnaaz Norouzi (The Sacred Games), Akrit Kakkar, Palak Sidhwani, Payal Rohatgi, Prachi Thelan, Aishwarya Bhandari and many stars of the Silver Screen.

What Customers Say ?

Beautiful, rich and royal pieces! Recently purchased a ring, wore it to a function and received so many compliments. The staff is so warm and polite, definitely recommend shopping from this site!

Isha Kaushal

Happy Client

"Maecenas eu accumsan libero. Fusce id imperdiet felis. Cras sed ex vel turpis ultricies blandit nec et massa. Pellentesque lectus turpis, vestibulum eu interdum vel.

Lura Frazier

Happy Client

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